Appelsientje has been giving people ‘the best under the sun’ for many years. But to realise additional volume growth, the product story needs a friendly, optimistic human touch.
If there is one brand that knows how important it is to be outdoors in the sun, it’s Appelsientje. The sun does more than make oranges grow: in our campaign, it invites a girl top play outside. This makes the sun itself a playful hero in a story that reminds us to enjoy life to the full, no worries.
This new campaign was just launched, and the initial results are very positive.