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Challenge

Appelsientje has been giving people ‘the best under the sun’ for many years. But to realise additional volume growth, the product story needs a friendly, optimistic human touch.

Come and play outside
Come and play outside
Come and play outside
Come and play outside

Solution

If there is one brand that knows how important it is to be outdoors in the sun, it’s Appelsientje. The sun does more than make oranges grow: in our campaign, it invites a girl top play outside. This makes the sun itself a playful hero in a story that reminds us to enjoy life to the full, no worries.

Results

This new campaign was just launched, and the initial results are very positive.