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Challenge

Data shows that 40% of young people are regularly bothered by their parents’ continuous smartphone use.

Praat met mijn ouders
Praat met mijn ouders
Praat met mijn ouders
Praat met mijn ouders

Solution

Ben gives children a voice through the special Google voice application: ‘Hey Google, talk to my parents’. If kids say this sentence to their parent’s mobile phone, an alert appears that motivates them to put their phone away and pay attention to their child.

Results

Awards

1 x Golden Loeki winner 3rd quarter 2019
1 x Esprix nomination 2020

No. 1 Google Assistant voice-requests
1.8 mln
Brand preference (rising relatively fast)
+67%