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Challenge

DubbelFrisss, known for its refreshing fruit drinks in a carton, wanted to shake up the most competitive FMCG category with the introduction of five completely new, fruity BubbelFrisss fizzy drinks.

Solution

Young people are under more and more pressure from their parents, school and social media. Which is why in a special song and video clip, Ronnie Flex tells us to take the pressure off with some BubbelFrisss. *Burrrp*

Results

Eye-tracking & EEG
Impact > benchmarks!


Business case
Sustainable

Awards
1 x SAN + 1 x Esprix-nomination

Organisch bereik Snapchat burp-lens
23%
Miljoenen liters in 30 weken
3,7