Centraal Beheer wants to play a larger part in people’s lives at home and around the house. In addition to promoting its insurance products, it wants to increase awareness of its other home products and services, like solar panels, mortgages and the handyman service.
Based on a data-driven strategy, we developed a year-round campaign. One that claims the ‘home’ domain, but also gives enough attention and exposure to Centraal Beheer’s new products and services – without losing sight of the insurance products.
Propositions, messages, channels and creative were all extensively validated in advance and will be further optimised during the campaign. The campaign is delivered through a mix of reach media and precision marketing.