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Freedom
Freedom
Freedom
Freedom

Challenge

Centraal Beheer is one of the most popular insurance & services companies and one of the most beloved brands in Holland. How can we solidify this position and also allow the brand to keep on growing?

Solution

The 61st ‘Just call us’ commercial is the next step as we consistently continue to build on Centraal Beheer’s rich and powerful brand history. The tried-and-true, iconic concept with the well-known twist at the end creates impact, recognition and sympathy for the brand. This solid formula is also the foundation that supports the brand’s ongoing evolution: from insurance company to broad service provider.