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Air is life
Air is life
Air is life
Air is life

Challenge

With clarity and humanity, make Toyota’s brand ambition tangible for everyone in the Netherlands.

Solution

We showed that air is essential for making the most out of life. For ourselves and for the next generations. We presented the Mirai, which purifies the air, as concrete proof of how Toyota creates a positive contribution to a better world.

Results

High appreciation scores, well above the automotive benchmarks.