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Challenge

Ever since the launch of the Prius in 1997, Toyota has been known for its advanced fuel-efficient and environmentally friendly hybrid technology. But hybrid is also associated with ‘boring’ and ‘slow’.

New generation hybrid
New generation hybrid
New generation hybrid
New generation hybrid

Solution

We played on the recognisable generation gap between young people, who easily combine living sustainably with having fun, and their parents, who haven’t quite mastered that skill yet. They find common ground in the new generation Toyota hybrids. Because they’re very fuel-efficient and also very powerful.

Results

Awards
1 x SAN + 1 x Esprix nomination

Nice to watch
+35%
Consideration
+19,4%
Toyota.nl car configs
109%
Sales
+61%