On 1 April, Joris Gruiters started as Head of Strategy at the performance agency, DDB Unlimited. For the past eight years he worked at N=5, in the final years of which he was Head of Strategy. He is stepping into the “big” shoes of Marcel de Jonge, who had long expressed the wish to strike out on his own.
Gruiters: “I’ve got a big creative heart, but because of my background in research I’m also fascinated by the integration of creativity and data. I’m super excited to be able to contribute to building the challenging vision of DDB Unlimited.”
Frank Huiberts (CEO DDB Unlimited) “Joris is a key building block as we realise our mission of integration. Especially in these times, we are not just philosophising about change, but speeding up our hands-on approach as we build a new-generation agency.”